We're partnering with a high-growth, design-led consumer brand to appoint a Fractional CFO. The business is scaling across multiple channels and markets, with strong foundations in place and clear ambitions to accelerate growth and reach the next stage of its journey.
This is a brilliant opportunity to work directly with a Founder/CEO, helping shape the financial direction of a fast-growing, multi-channel business as it prepares for and executes a Series A fundraise.
The Role
The business is looking for a Fractional CFO who is as comfortable in a board room as digging into unit economics. Reporting directly to the CEO, supporting the business through a Series A and building a finance function, including hiring a permanent HOF to support.
Financial & Commercial Strategy
- Own the annual budget, 52-week and 3-year rolling forecasts
- Drive rigorous focus on unit economics across DTC, Retail, and international channels
- Partner with the Commercial team on pricing, promotional, and channel strategy
- Support the CEO and Founder through the next fundraise — from preparation to close
- Build and maintain a compelling financial model covering unit economics, growth plans, and resource requirements
- Manage investor materials including data room, management accounts, and KPI dashboards
- Build relationships with existing and prospective investors, VCs, and strategics in consumer, health, and wellness
- Evaluate all appropriate funding routes: equity, venture debt, revenue-based finance, and grants (including Innovate UK and R&D tax credits)
- Lead due diligence and coordinate external advisers through any transaction
- Establish the right financial set-up and ways of working to support scale
- Oversee cash flow management and working capital
- Lead relationships with accountants, auditors, and banking partners
- Ensure full statutory compliance: Companies House, VAT, corporation tax, payroll, and international obligations
- Support the financial and operational infrastructure for international markets, FX management, and local compliance
- Model and manage the financial implications of entering new retail channels — trading terms, payment cycles, stock financing
- Advise on optimal legal entity and tax structure in new markets
Essential
- Qualified accountant (ACA, ACCA, CIMA or equivalent) with significant post-qualification experience
- Proven experience leading or materially contributing to an equity fundraise
- Track record in a high-growth, cash-constrained scale-up environment
- Strong financial modelling skills — models that others can use, not just the builder
- Ability to translate complex financials into a clear, accessible narrative
- Experience in DTC or e-commerce, with fluency in the metrics that matter (CAC, LTV, contribution margin, return rates)
- Experience in branded consumer goods
- Retail channel finance expertise — trading terms, deductions, RRP management, retailer P&Ls
- International expansion experience
- Familiarity with venture debt or revenue-based financing
- Hands-on with modern finance tools and comfortable using AI tools
- Midlands-based - Fractional engagement (circa 4 days per week)
- Reporting directly to Founder/CEO
- Day rate dependent on experience
